www.judyballard.com – Judy Ballard Cobb County GA Luxury Real Estate Specialist
Myth #1
The Judy Ballard Real Estate Team sells a lot of real estate. Perhaps they are too busy to pay attention to my listing.
Truth
The Judy Ballard Team is very busy dong all of the right things that will get the best results for you! Just as superior restaurants are busy at dinner time and superior doctors have a heavy patient load, the Judy Ballard Real Estate Team’s success in marketing homes gets us many more homes to sell. Like good doctors and restaurants, we have set up a top –flight administrative Team to assist with the routine ( but critically important) details necessary to get the job done therefore, freeing us to devote the time and attention required to sell your property successfully. We, at Judy Ballard Real Estate Team, have built our business one satisfied client at a time. Our goal for you is to another satisfied customer who spreads the word about how well you were served.
Myth #2
You should select the agent who says they can get you the highest price.
Truth
No!…..Always select a Realtor based on their credentials. Market Value is a separate issue. Overpricing a home to get the listing is the oldest scam in real estate: schmooze the seller and compliment the home to get the listing, then ask for a price reduction a few days later. Correct pricing is the most crucial part of marketing. With 2 out of 3 listings taken in the Atlanta market not selling during the initial listing period, correct pricing is critical.
Myth #3
All agents can accomplish the same thing.
Truth
If all agents were the same, why are some agents only selling 5 homes a year while we are selling over 100 homes a year. It is very simple. Marketing is what makes the phone ring. With 6 buyer agents available, we are able to work with many more buyers than an individual agent ever could. With a greater number of listings in the upper price ranges than even entire companies have, we have a better chance of getting the buyers in this same price range to call us first. The goal of the buyer agents is to sell our listing first. It is very unlikely that we would ever need to show properties outside of our own inventory. So NO all agents cannot accomplish the same thing—which is selling your home. We have sold many homes that were first listed with other companies who were unsuccessful in selling the home.
Myth #4
Brokers who “discount” commissions can do an adequate job of selling your home.
Truth
You get what you pay for. Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more home on the market that there are buyers. That is why such a high percentage of the homes that go on the market do not sell. You need an aggressive, proactive Realtor to get your home sold and for the highest net price to you. Promotional costs such as photos, brochure, ads, MLS fees, printing, direct mail, signage, etc. are vital to getting the results you want, but they are all expensive. The Judy Ballard Team invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? Hardly. Most of the “discretionary” expenses are the first to be eliminated when the brokerage fee is negotiated downward, although most of the time without the knowledge of the seller. These discretionary investments are some for the most important for getting the desired results. Don’t be penny wise and pound foolish! Additionally, does a discount broker have a staff to personally attend to your specific needs? Does he/she have the expertise to guide you through challenges that may develop during the closing process? We think not! And remember, you only pay a commission when your property sells successfully. You own nothing if we do not get results (which is highly unlikely).
Myth #5
The Judy Ballard Team sells only new homes.
Truth
By far the majority of the homes we sell are our resales. We do have two new home subdivisions which we currently market. This amounts to approximately 15% of our total listings. The advantage we have in marketing these subdivisions is that we gain access to many prospects who come through the new subdivisions but end up and do not buy there. We are then able to convert these leads to buyers for our resale inventory. This creates a win win situation for us, the buyers and of course the sellers of all of our listings.
